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"It Must Be Now" Accountability When Travelling - Alexa Poortier

Alexa Poortier is the founder of itmustbeNOW.com, a legacy project in alliance with inspiring figures and companies from the travel and education industry. They are an online platform providing discussion, research, innovations, tools and inspiration on how to travel and learn with a conscience. They seek to inform and inspire people in making smarter choices on what to do, where to go and who to support.

Their mission is to boldly advance sustainability, social responsibility and principled business practice with accountability and transparency. Tune in here to hear all about what you can do to reduce your carbon footprint when engaging in tourism.


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